Marketing

Aug 09, 2016
Media and marketing companies are looking to online video to rescue shrinking advertising rates and capture coveted social traffic. Peter Houston reports.
Jul 25, 2016
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Gary Kaplan offers surveying tips to help identify both tactical and strategic initiatives required for a true key performance indicator.
Jul 01, 2016
Last month Microsoft bought LinkedIn. What does this mean for pharm execs using the platform? Peter Houston reports.
May 31, 2016
Is Snapchat just for fun, or should pharma marketers be taking it seriously as a media platform? Peter Houston takes a look.
Apr 26, 2016
Facebook is the number one social-media network for businesses. Peter Houston asks, How can pharma stay relevant in the feed?
Mar 31, 2016
Twitter, recently turned ten years old, has earned a seat at the top table of digital media. But exactly where it sits for marketers remains somewhat uncertain, writes Peter Houston.
Feb 04, 2016
Peter Houston looks at the social and digital channels that look likely to still be here by the end of the year.
Feb 03, 2016
Ram Subramanian and Dr. Rehan Baqri discuss the power of a second brand in the evolving global healthcare market.
Jan 28, 2016
Companies must design local commercial models that enable them to deliver value stories tailored to the specific needs of organized customers and the characteristics of local ecosystems, writes Paul Darling.
Jan 15, 2016
In the consumer’s eye, the one thing worse than annoying internet ads is the widely held belief that too much personal information is held online when it comes to online marketing. Graeme Hutton reports.
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