Marketing

Apr 01, 2015
Advertorial: Ashfield Commercial & Medical Services believes that Pharma can use social media to play an important role in educating the healthcare professional (HCP) and the patient
Mar 19, 2015
By
PharmExec talks to babylon founder and CEO Ali Parsa on how technology will deliver healthcare services to patients globally.
Mar 18, 2015
By
The word ‘centric’ by definition means one, as in focused on a single entity. Yet, in today’s life sciences industry, companies are customer-centric and patient-centric and physician-centric — combined. It's counterintuitive…if not overwhelming, writes Lisa Barbadora
Dec 19, 2014
Pharmaceutical Executive
New ways for pharma to make sure its sales reps stay sharp amid a flood of new information and a more complex selling climate. By Duncan Lennox.
Nov 01, 2014
Pharmaceutical Executive
The rush to digital will continue at a fast clip, but marketers need to reacquaint themselves with their brands' audiences.
Sep 01, 2014
Pharmaceutical Executive
The legendary director's on-screen attitude to his TV show's sponsor, Bristol-Myers, caused some consternation—until the drugmaker saw the results.
Jun 01, 2014
Pharmaceutical Executive
By Pharmaceutical Executive Editors
What is and what should be keeping you up at night.
May 01, 2014
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Digital technology has changed the risk relationship between brands, HCPs, and patients – it's vital to get that technology working right the first time.
Mar 03, 2014
Pharmaceutical Executive
Profitability now depends on metrics to help companies answer a key strategic question: "stay the course" with more investment in sales and marketing? Or "stand down" and deploy those scarce assets somewhere else?
Feb 01, 2014
Pharmaceutical Executive
Industry and market transformations have dramatically altered when and how products should be positioned for launch, writes Stan Bernard.
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